Stirrings Naked Bartender: CARLO ROMERO

Carlo Romero has brought the Naked Bartender fantasy to life. After leaving the trading floor at a Wall Street bulge bracket firm, Carlo moved to a career in modeling, when he nabbed the role of spokesperson for Diageo’s highly-enjoyed “Stirrings” brand. Diageo is a premium drinks business with a collection of international brands across spirits, wine, and beer (including Smirnoff, Johnnie Walker, Baileys, Guinness, and Jose Cuervo), and Stirrings is their line of all-natural drink mixes that make quality cocktails easy to come by. Its motto, “The Naked Bartender believes that nothing should come between you and simply better tasting cocktails,” (implied: not even clothes) is brought to life by the fun-loving and bold Carlo, who at age 26 epitomizes going “au naturel.” Carlo’s expressed mission is to hit the road and shake drinks à la nude, “spreading joy, fun, and good times wherever he goes.” Jealous yet?

Luckily for us, Carlo calls New York his home, and upon hearing that Carlo makes event appearances, Stirrings has suddenly become our favorite brand for the holiday season.

 

Elite Marketing: BRAD HOROWITZ

Brad Horowitz developed his business savvy during his college years at NYU Stern and summer internships with Elite Marketing, one of the top Experiential Marketing companies in the nation—thanks to Brad.  Experiential Marketing incorporates emotions, logic, and general thought processes in order to connect with a consumer. Brad, only 28 and the CoChair of the Experiential Marketing Center of Excellence for the Promotions Marketing Association, explains, “People like to interact with brands, products and services. A creative and relevant brand experience will emit greater response and emotion from a consumer than a message delivered as a monologue; creating stronger drive to action.” After building his reputation at the company, Brad worked to take Elite to a new level by building an Experiential Marketing component onto the existing model of a Financial Marketing agency with strengths in Event Marketing. Elite now features an Experiential start-up, pioneered by Brad and his partners’ tireless commitment to the unique method of marketing. Brad believes that this dynamic has allowed Elite to expand at a faster pace than would have otherwise been expected, and we believe that there’s no one more capable than him to keep up in such an energetic environment.